Time to Rethink Your Selling Strategy

From Market Madness to a Healthier Normal

According to the latest data, roughly 50% of homes currently on the market are selling below asking price. That might sound discouraging at first, but it’s not bad news—it’s a sign the housing market is finding its balance.

The breakneck pace of the last few years, fueled by rock-bottom interest rates and intense buyer competition, was never sustainable. What we’re seeing now is a long-overdue market correction, bringing us closer to historical norms.

A Quick Look at the Numbers

Using Zillow’s data, here’s how buyer behavior has shifted over the years:

• 2018–2019: 50–55% of homes sold under asking price.

• 2021–2022: Only 25% of homes sold under asking.

• 2025: About 50% of homes selling below asking, a strong sign of a more balanced market.

Bottom line: In today’s market, pricing your home strategically has never been more important.

Why This Matters

A few years ago, you could overprice and still spark a bidding war. But now, buyers have more choices, tighter budgets, and less urgency. That shift means your asking price is make-or-break—especially in the first two weeks.